Winner of the Paperboard Packaging Council Judges' Award 2013
Berkley Nanofil Twist Out Blister Pack | 2012 Packaging Design
"Spinning" or Twist-out blister concept used to enhance the brand's image for the launch of Nanofil, the "Ultimate Spinning Reel Line."
Berkley Nanofil Twist Out Blister Pack | 2012 Packaging Design
Twist blister to remove from paperboard backing. Put leftover line back into the plastic blister and twist back into paper card to store.
Twist out Blister Pack | Concept Design
The original idea was to create a trap and seal blister package where the consumer separated the plastic from the paperboard for enhanced recyclability. Initial prototypes were created using a SOLO coffee cup lid as a place holder for the blister. This sped up the ideation process by reducing time needed to create and pull a vacuum form blister.
"Athletic and outdoor gear packaging brands ought to be champions of innovative packaging. After all, they’re all about innovating products, even the most basic, so why should packaging lag behind? Perfect example: what’s exciting about fishing line? Pretty mundane, huh? Not to Pure Fishing of Iowa. Its Berkley brand NanoFil fishing line is pretty innovative: minimum diameter, maximum strength, it was awarded top new product overall at ICAST 2012, the world’s largest trade show for sports fishermen. Now for the best part: innovative new packaging. A twist-off blister is caught between two paperboard halves with a flange. This allows fishermen to replenish line on a fishing reel and easily return the rest to the package for future use on additional reels. No impossible-to-open clamshells. The package is easy to open, stores the product and allows consumers to recycle each portion: paperboard and blister very easily. The graphics on pack separates the man from the boys, too. This is terrific translation of branding on the package."
-Via Retail Voodoo
http://retail-voodoo.com/from-bland-to-grand-packaging-that-does-more-than-sport-a-new-look/